Defining Patient Engagement: A Comprehensive
Guide To Engagement In Clinical Trials
Patient engagement is increasingly emerging as an industry buzzword, often shrouded
in ambiguity and varied interpretations. Despite its growing prevalence, the concept
remains relatively undefined, leading to inconsistent applications and misconceptions.
For some, patient engagement encompasses any activity involving interaction with
clinical trial participants. For others, it is limited to the methods used to collect data
from patients or caregivers.
This whitepaper explores a more focused and purposeful approach to patient
engagement—one that empowers participants to feel like valued partners in the clinical
trial journey, rather than passive “data donors.” Purposeful engagement not only
enhances participant satisfaction and retention but also plays a pivotal role in
advancing access to healthcare on a global scale.
